The Ultimate Guide to Shopping in Japan: Must-Buy Items and Tips

Have you ever wondered why shopping in Japan is such a talked-about experience? Let me tell you—it’s like nothing you’ve ever experienced before! When I visited, I wasn’t prepared for how much I’d want to bring back home, and guess what? Neither was my suitcase. Spoiler: I ended up buying an extra suitcase just to fit all my new goodies!

Pro Tip for Shoppers in Japan: Always carry your passport while shopping, as you’ll need it to make tax-free purchases. This tip alone can save you a ton of money, especially if you plan on shopping for beauty products, clothes, or electronics.

Okay so first up, we have TOKYO. Tokyo is a shopper’s paradise. With three weeks to explore Japan, I strategically saved most of my shopping for Tokyo, where you can find just about anything. If you’re heading to Tokyo, here are the must-visit stores and items you shouldn’t miss:

Don Quijote – if you haven’t heard of this, you might need to brush up on your Japan research! This iconic store chain is a one-stop shop for everything from skincare products to quirky gadgets. I have to warn you that this store is seriously overstimulating, and a whole experience in itself, but it sells everything you can dream of and more so you’ll pick up some gems here! Here’s what I picked up:
– Skincare and Haircare Must-Haves: (I have to admit that most of my knowledge on these products came from Japan TikTok but I’ve done all the research so you don’t have to!)
1. &honey hair products: a cult favourite! Most people opt for the standard Deep Moist shampoo, conditioner and hair oil but I also tried the Melty Repair Oil which I’ve enjoyed using on my hair so far. I also bought the Matomake Super Hold stick which is great for brushing back flyaways.
2. Fino hair mask and hair oil: I’ve heard mixed reviews on these so it might depend on hair types but I’ve tried both so far and they’ve been great for making my hair soft and shiny.
3. Nivea lip balms: apparently these are exclusive to japan, they’re SPF lip balms that look like little lipsticks and come in different colours. I picked the Smoky Rose shade which gives me a nice glimmer!
4. CICA+ Zero Spot Patch: Leave the patch on your pimple overnight and it’s meant to get rid of it! I tried it and my pimple was way better the next day but I can’t tell if it was the patch or a coincidence… let me know in the comments if you’ve tried it!
5. Biore UV Aqua Rich sunscreen spray: So far so good! The perfect non-sticky, travel-friendly SPF!
6. Keana Rice Masks: You can buy this either as lose masks or as sheet masks. I got both and enjoying using them so far plus the packaging is great, there’s ten sheets in a pack and you can reseal it so they stay moist.
7. KISSME Mascara: Super popular so I had to pick one up. It’s good and applies nicely but I can’t say it’s my favourite mascara ever… definitely up there though as a top contender.
8. Sana eyecream: I’ve used this daily since getting back from Japan. I don’t think I’ve used it long enough to know if it works but I’m PRAYING it helps with my under-eyes.

– Luggage: They have lots of luggage options including suitcases, duffle bags, backpacks and tote bags if you’re wondering how to bring your shopping home from Japan!

– Snacks: Don’t leave without grabbing Japan-exclusive KitKat flavours or chocolate-covered almonds and macadamia nuts—a personal favourite (I bought back 5 boxes!)

You’ll also find clothes, stationary, electricals, accessories and so much more! Everything at Don Quijote can be purchased tax-free, but keep in mind they’ll seal your bags, which shouldn’t be opened until you return home.

2. Uniqlo – The flagship Uniqlo store is in Ginza, Tokyo and it is HUGE with 12 floors!! Uniqlo is cheaper in Japan and you can buy everything tax free if you spend over 5,000 yen (about £25). Lookout for the cute graphic tees exclusive to Japan! I got the cutest Miffy one.

3. Muji – Also in Ginza, Tokyo is the Muji flagship store which includes a restaurant and a hotel! Similarly, everything is cheaper here than it would be elsewhere as Muji is Japanese, and you can purchase your products tax-free if you spend over the threshold. I’d really recommend trying some of the snacks, they have a great (and intriguing) selection and everything I tried tasted amazing.

4. Alpen Tokyo – You’ll find this store in Shinjuku, near the station. It’s a sportswear store selling football, golf, running and other sports equipments and clothing. I found a few gems in the women’s running section and purchased it all tax-free! They also have a really great selection of running trainers here so I’d recommend a browse if you’re a runner!

5. Onitsuka Tiger – The tourists go wild for this store. They’re all over Japan but every store I visited was absolutely jam-packed. Luckily I managed to snag myself a pair on my last day and I loveee them. The Ginza location seemed to be slightly less crowded, so check it out if you want to snag a pair without battling the crowds.

There are so many more spots to list and I’ve outlined all the best shopping areas in my 1-week itinerary in Tokyo blog.

KYOTO – If you’re heading to Kyoto, make time for Uji, a beautiful town renowned for its high-grade matcha. Beyond shopping, Uji offers stunning temples and serene scenery—perfect for a day trip. While there, stock up on matcha tea, sweets and even matcha infused skincare.

OSAKA –

Sense of Place by Urban Research – I really liked this store for women’s clothing. I purchased some lovely maxi skirts from here and would have purchased more if I had room. Unfortunately, I wasn’t able to find this store in Tokyo so make sure you check it out whilst in Osaka.
2nd Street – Perfect for vintage lovers! You’ll find high-quality, affordable second-hand clothing at multiple locations throughout Japan.

Check out my 3-week itinerary in Japan for more information on the best areas to go shopping in Tokyo and explore other gems in Japan.